On October 15, 2021, I launched OIGO. It’s my newsletter on public media and the evolving Latino/a-Latine-Latinx audience.
Since I joined noncommercial educational broadcasting, I get a persistent question. It is all about Latino/a-Latine-Latinx audiences. Many NCE broadcasters have low Hispanic audience numbers. Doesn’t matter if it’s a university-licensed, community, nonprofit, faith-based, student-run or public station. It’s a big problem. Why? Because these communities are leading population growth in America. They are our future. Yet no one is talking about it.
My hope is OIGO helps bring together concerned people for this conversation. It’s free. You’re invited to read, share and get involved here: https://oigo.substack.com/welcome