FORTHCOMING
Underwriting on Public Radio: What You Can and Can’t Say and How to Get It Right
Underwriting on Public Radio is the clear, practical guide for anyone responsible for programming, content, underwriting or revenue decisions at a noncommercial radio station. If you have ever asked “Can we say this?” or “Why is that not allowed?” this book is for you.
My resource guide explains what underwriting is, how it differs from advertising and where the real compliance lines are in language that makes sense to audiences and radio. It focuses on judgment, process and consistency, not legal jargon or fear-based rule lists. Out April 28.
Public Radio Ratings, Explained: How to Understand Audience Reach, Ratings and What the Numbers Really Mean
Public radio ratings can feel mysterious, intimidating or misleading. For many staff members, they arrive as charts and rankings with little explanation of what they actually measure or how they should be used. This resource guide is a plain-language guide to understanding public radio ratings without the jargon or panic. Written for beginners and working professionals alike, it explains how ratings are created, what they measure, what they do not measure and how to interpret them responsibly. Summer 2026
OUT NOW
Ideas to Air
Ideas to Air: A Comprehensive Guide to Creating Quality Public Radio Programs for Independent Producers (Second Edition) is my resource guide for those of you seeking to get into the public radio programming ecosystem. Available now on Amazon.
Given the challenges before public media today, post-rescission, there is unprecedented interest in programming beyond the traditional content providers like NPR. This could be your moment. Let’s help get you there.
From my work with San Francisco’s KQED, public radio’s marquee organization, to leadership in the National Federation of Community Broadcasters, getting a show heard by stations remains one of the questions I historically have received most. I’m in the process of building a resource intended to give you timeless tools to help you get your program heard.
As part of this resource, I want to help you learn how to:
- Develop and structure compelling ideas for broadcast
- Meet technical and formatting standards for public radio
- Maintain consistent quality across episodes
- Distribute your work effectively to stations and networks
Breaking in is difficult, and I can’t promise you the moon. However, I will try to equip you with what you will need to shine. Get Ideas to Air here.
DEI Council Resource Guide
I am co-author of a resource guide on building effective organizational culture. Over several months, we conducted one-on-one interviews and a survey with more than 50 current and former members of DEI Councils, executives and consultants. Participants were unflinchingly honest in their reflections on why Councils often break down and what exactly is needed to set them up for success. Available from Brevity & Wit here.